An Authentic Experience:

You build a relationship with trust. Trust between you and your audience is established when your impressions and experiences are consistent with your identity. If this man was drinking out of a coconut you’d wonder “what’s up with that?” Your brand can be your logo - but it can also be your smile - so keep it real.

home.html

think  |  work

Build your Brand

Grow your Brandshapeimage_5_link_0

brand

identity

brand

impression

brand

experience

logo design, illustration, collateral, brochures, sales sheets, trade show booths, web sites, photography, eBlasts, advertising, sales presentations, show rooms, retail, point of purchase,  packaging, direct mail campaigns, events, launches,  product design...

Brand-strong development

  1. 1.Define business objectives

  2. 2.Create a “knowledge base” including:

    Research

    Audience segments

    Motives and barriers

  1. 3.Craft the medium and the message

  2. 4.Implement

  3. 5.Measure the results

Just what fits:

Let’s say the red tie is your logo. If all you are wearing is the red tie - you’ve got problems. And if the only thing someone notices is your red tie - you have another sort of problem. A great brand image goes beyond logo.

home.html