If you build it they will come...
Sure, if you’re in the middle of a cornfield with nothing around for miles. But start stretching out now because in today’s market you’re gonna need some reach.

What’s my “aha”?

We’ve all had that aha moment. *It’s that split second–often a flash of brilliance–that inspires and gives clarity.* Sometimes it illuminates. Just as often it motivates with ideas and creative solutions.

Everything -vs- Nothing

It’s easy to want to be everything for everyone. But if you try to be everything, you’ll be perceived as nothing. Good decision making is key to success.

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The Brand Promise

Find, Target, Position, and Reach create the foundation for brand building. This approach is summed up in a simple tool called the brand promise; used internally to evaluate whether decision making is on-brand.

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Build your Brandshapeimage_10_link_0
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