If you build it they will come...
Sure, if you’re in the middle of a cornfield with nothing around for miles. But start stretching out now because in today’s market you’re gonna need some reach.
What’s my “aha”?
We’ve all had that aha moment. *It’s that split second–often a flash of brilliance–that inspires and gives clarity.* Sometimes it illuminates. Just as often it motivates with ideas and creative solutions.
Everything -vs- Nothing
It’s easy to want to be everything for everyone. But if you try to be everything, you’ll be perceived as nothing. Good decision making is key to success.
The Brand Promise
Find, Target, Position, and Reach create the foundation for brand building. This approach is summed up in a simple tool called the brand promise; used internally to evaluate whether decision making is on-brand.
